As companies start setting up accounts on Twitter, there are many strategic decisions to be made with regard to community management and the face of the brand. Who or what is the face of the company? Should your avatar be a human face or the company logo? Is there more than one face? Olivier Blanchard…
When you’re depressed, social media can be like alcohol – something that makes you feel good for a while, but can also ultimately make your situation a whole lot worse. I should know. Depression has been with me my whole life and runs like a weed through my family tree. So, I’m acutely aware of…
Everywhere you turn these days, there are hordes of blog posts about why Pinterest is the hottest new social network and why your business should join it ASAP. While some of these posts are a little too effusive, none of them are totally off the mark. Pinterest is awfully awesome… It does drive a lot…
You know what I’m obsessed with…same as all of you other crazy humanoids out there? Photo quotes. If you’re not familiar with them, photo quotes consist of a picture (Maybe it’s pretty, maybe it’s not. Maybe there is no picture at all…just a picture of words.) and a quote – pithy, witty, naughty, stirring, inspiring,…
As online review sites such as Yelp, Foursquare and others, have grown – Yelp alone surpassed 41 million monthly visitors last year – more and more small businesses are grasping to understand if, when, and how to pay attention. And, among those I’ve consulted with lately, I’m hearing some common misconceptions that I’d like to dispel……
